I look at my profession not just a person you sells insurance, but a trained profession that takes pride in his job in taking care of each customer and their needs. How do you do that? It is by creating a personal touch with each customer. Each customer that I service I send out a personal thank you card thanking them very much for their business. I wanted to make each customer feel like they are special to me.
The other is a birthday card, I can not tell you how many times that I am out in public and current customer stops me and tell me how much they appreciate the birthday card. The little things really matter in my business.
Other things I may look for might be announcements or promotions in the paper where I send congratulations cards in the mail. It may mean alot to person to be recognized.
The personal touch does make a difference in your business and your customer's life.
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